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Dove, Axe and Vaseline lead the way in mass market
May 8, 2009
By: TOM BRANNA
Editor
The current economic conditions has consumers trading in their fancy skin care and shower gels for value products at the local drugstore or supermarket. With that, Unilever reported its personal care products were up 4% in sales for its first quarter 2009 report. This was a bright light in the 1Q findings, as Unilever posted a 45% fall in net profit for the first quarter to $973 million....
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